⏱️ Quick Takeaway
Korean fried chicken powerhouse BB.Q Chicken partnered with Botrista to upgrade its national beverage offerings. By introducing automated craft refreshers, fruit slushes, and soju-infused cocktails tailored specifically for the BB.Q Chicken drinks menu, locations expanded customer dwell time and tripled beverage sales while achieving impressive 73% gross margins.
Crispy, flavorful Korean fried chicken deserves an equally impressive beverage to wash it down. Known globally for its mouthwatering creations, BB.Q Chicken faced a unique challenge across its fast-casual locations: how to serve a high-volume variety of trending alcoholic and non-alcoholic drinks without cluttering limited counter space.
By partnering with Botrista, the brand successfully transformed the BB.Q Chicken drinks menu into an automated profit center that delights guests and streamlines daily kitchen operations.
A Thirst for Innovation: Matching Asian Flavor Trends
To complement authentic Korean fried chicken flavors—like Soy Garlic, Secret Sauce, and Spicy Galbi—BB.Q Chicken needed beverages that delivered bold, fruit-forward refreshment. Botrista’s master R&D team collaborated closely with brand leadership to craft drink pairings featuring viral Asian flavor profiles like lychee, dragonfruit, and mango.
Enhancing BB.Q Chicken’s drinks menu with craft fruit lemonades, popping boba teas, and frozen slushes gave guests compelling reasons to upgrade their dining orders.
“Before Botrista, customers would simply come for lunch. But now, because of our great drinks – customers are lingering longer and enjoying their experience more.”
— Dal Kim, Owner of BB.Q Chicken (Doctor Phillips, FL)
One Machine, Endless Trending Possibilities
Bag-in-Box (BiB) Dispensing:
Utilizes compact liquid packaging technology to blend craft ingredients and syrups out of a single footprint.
Sub-20-Second Preparation:
Dispenses customizable, layered craft drinks at the push of a touchscreen button.
Cloud-Connected Consistency:
Ensures every drink poured across franchised locations adheres to exact formulation standards.
Streamlined Drink Operations & Satisfied Customers
Manual drink preparation—such as chopping fruit, measuring syrups, or mixing cocktails—places a heavy burden on store team members. Botrista eliminated back-of-house friction through automated dispensing and automated self-cleaning routines.
“Botrista really tries to make our life easier on a day-to-day operation side. It’s really streamlined our efficiency.”
— Dal Kim, Owner of BB.Q Chicken (Doctor Phillips, FL)
A Taste of Success: Measurable Growth
- 3x Beverage Sales Growth: Total drink revenue tripled following the Botrista rollout.
- 73% Gross Profit Margins: Precision liquid dosing eliminated ingredient over-pouring and waste.
- Extended Guest Dwell Time: High-quality beverage pairings encouraged guests to stay longer and increase overall order spend.
Franchise owner Dal Kim explains how Botrista’s automated drink platform elevated the guest experience and streamlined restaurant operations:
Final Thoughts
The partnership between BB.Q Korean Fried Chicken and Botrista proves that restaurant operators do not need to choose between menu variety and kitchen efficiency.
By automating craft drink production, fast-casual concepts can offer complex flavor combinations and specialty cocktails that boost check sizes, delight guests, and drive long-term franchisee profitability.
FAQ
What drinks are featured on the automated BB.Q Chicken drinks menu?
The menu includes popular Asian-inspired flavor profiles such as lychee, dragonfruit, and mango refreshers, fruit slushes, lemonades, and soju-infused craft cocktails.
Can Botrista dispense both alcoholic and non-alcoholic drinks from the same machine?
No, BotristaPro dispenses non-alcoholic craft bases only. To serve craft cocktails, staff simply add the preferred spirit to the dispensed mixer base before serving. For mocktails, no alcohol is added—the dispensed craft base is served as is.
How did Botrista impact BB.Q Chicken's beverage sales performance?
After launching Botrista, participating BB.Q Chicken locations experienced a 3x growth in beverage sales while achieving strong 73% gross profit margins.
About Botrista
Botrista provides automated beverage solutions that allow foodservice operators to increase average check size and beverage attachment through high-quality craft drinks.
Operating across restaurants, convenience stores, higher education campuses, hospitals, and virtual kitchens, Botrista’s cloud-connected BotristaPro system pairs algorithmic dispensing with world-class ingredients to deliver barista-quality beverages in seconds.
Headquartered in San Francisco, Botrista serves partners across North America and select international markets.
To learn more, visit botrista.com.
