Strawberry is a trend that simply won’t go away
Strawberry is without a doubt an undying trend around the globe. With over 30% of restaurants in the US offering a strawberry-related product on their menu, and a 17% increase in strawberry-related social interactions in 2023 – it’s simply an ingredient you cannot ignore. Industry leaders like Starbucks, Dutch Brothers and more are infusing their menus with the viral ‘pink drink’ trend – utilizing strawberries as a flavorful, familiar ingredient to attract consumers.
Consumers are beginning to connect Instagram-worthy moments to their spending habits. On TikTok alone, the #pinkdrink trend has grossed over 1 billion views. With no signs of slowing down going in 2024, the pink drink trend, and with it – delicious strawberries – is something your restaurant should be considering.
It’s no secret that consumers crave the familial childhood, grandma’s kitchen, nostalgic sense of wonder that comes strawberry, and in order to entice them into your menu – the quality needs to be top notch. Over 76% of consumers judge freshness to be the integral part of their decision making process when it comes to ordering a product. Thanks to Botrista, your menu can get a rich, juicy strawberry puree added just in time for Summer.
It matters where you get your flavor
Sourcing a premium strawberry purée is not easy. It requires strict standards and a deep commitment to quality. At Botrista, we’ve invested heavily into developing a purée that raises the bar.
Through small-batch production and gentle cold processing, we preserve fresh fruit integrity at every step. The result is a thick, luscious purée packed with real fruit—a rarity in the beverage world.
This classic berry carries emotional power. It evokes nostalgia for guests of all ages, which is why getting the strawberry flavor right is essential. Made with real fruit and reminiscent of homemade strawberry jam, Botrista’s premium purée captures the hearts of consumers looking for a refreshing pick-me-up.
But the proof is in the flavor. Botrista’s strawberry puree delivers an authentic taste experience that instantly transports you to the peak of strawberry season, plopping juicy berries into your basket.
Here’s what consumers will taste in every sip:
A recognizable, nostalgic fresh-fruit essence
Ripe berry notes with balanced natural acidity
A jammy, indulgent texture
A rich, vibrant color
For restaurants creating drinks such as a pineapple strawberry smoothie, strawberry green tea, or strawberry lychee lemonade, this premium purée is a must.
The strawberry trend doesn’t stop there
In addition, Botrista has also launched a new topping: freeze-dried strawberries. Combined with our real-fruit purée, consumers now have multiple pink-themed options to explore—perfect for menus that want to tap into a growing aesthetic trend.
Pink continues to dominate pop culture. Films like Barbie and Mean Girls (2024) fueled another wave of pink obsession. Shortly after Barbie’s release, Starbucks’ viral Pink Drink skyrocketed in popularity, reinforcing the public’s demand for delicious, colorful beverages.
Even in the alcohol market, the pink drink trend is growing strong with a 16% rise in sales through 2021. With companies crafting their very own pink gin, tequila, liqueurs and more – the impact a quality flavor can have on your menu is enormous.
From everyday menu staples to seasonal LTOs, Botrista’s real-fruit purée and freeze-dried strawberries will be the hit of the Summer. It’s time your menu got the upgrade it deserves.
