Trendy Drink Categories: Boba, Frappes, Smoothies

It’s a constant push and pull between evolving consumer tastes and preferences, and menus and marketing adapting to keep pace. Recently, boba drinks, smoothies and frappes have taken center stage in beverage trends. From boba’s chewy pearls to the creamy delight of smoothies and frappes, each drink category offers a distinct experience. Let’s explore the creativity and variety within these exciting choices!

Boba Teas

Boba tea offers a unique combination of flavors and textures. The refreshing tea base, creamy milk or non-dairy alternative, and chewy tapioca pearls create a drink experience unlike any other. Originating in Taiwan, boba tea first gained popularity across Asia in the 1980s. Since then, it has become a beloved favorite in the United States as well.

As more restaurants add boba tea to their beverage menus, the category continues to grow quickly. In fact, the boba tea market is projected to reach $4.29 billion by 2028.

Adding our chewy, sweet tapioca pearls elevates any drink—especially classics like our Jasmine Milk Tea.

Frappes

Frappes are a cool, creamy, caffeinated treat. They are blended with ice to create a smooth, refreshing beverage that appeals to a wide range of customers. The cold coffee category has experienced strong growth since the 2010s and remains one of the fastest-rising segments in specialty coffee.

This sector is expected to grow by 22% per year for the next five years, reaching approximately $1.4 billion by 2027.

Top your frappe with whipped cream to create a “liquid dessert” moment. Drinks like our Vanilla Frappe are guaranteed to bring joy with every sip. You can also ignite your taste buds by adding whipped cream and boba—just like our Matcha Frappe.

You can also ignite your taste buds by adding whipped cream and boba—just like our Matcha Frappe.

Smoothies

Our tropically inspired, freshly blended smoothies are crafted with real fruit purées and mixed with our house milk tea or oat milk. They are seedless, smooth and naturally sweet, making them an appealing option across all customer demographics.

Smoothies are also a proven top performer in the beverage space. The global smoothie market is currently valued at $27.2 billion and is expected to reach $52 billion by 2033. Now is the ideal time to tap into this profitable drink offering.

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