Spotlight on Jocelyn: Director of Brand Partnerships
Aligning menu innovation with shifting consumer cravings requires strong restaurant beverage brand partnerships. Jocelyn Rodgers, Director of Brand Partnerships at Botrista, leverages deep industry expertise to help foodservice leaders deploy scalable craft drink programs—featuring real-fruit purees, natural sweeteners, and trend-forward boba—without adding operational complexity.
Spotlight on Jocelyn Rodgers: Director of Brand Partnerships
Building a profitable craft beverage program requires more than installing new equipment—it demands an authentic partnership grounded in consumer trends, operational strategy, and brand alignment. As Director of Brand Partnerships at Botrista, Jocelyn Rodgers works closely with restaurant executives, enterprise franchisees, and venue operators across North America to transform drink menus into scalable revenue engines.
Jocelyn’s work focuses on bridging the gap between emerging consumer cravings and store-level execution. By helping brands identify high-margin drink categories—such as boba teas, fruit refreshers, and iced specialty coffees—she empowers operators to expand check sizes while protecting kitchen speed.
Leveraging Consumer Trends for Menu Innovation
Consumer beverage habits evolve rapidly, with Gen Z and Millennial diners driving demand for customizable, visually engaging, and clean-label drinks. For restaurant brands, keeping pace with these trends can be challenging when using traditional kitchen workflows.
Jocelyn’s strategic approach centers on turning trend insights into immediate store-level profits:
Consumer-Driven Innovation: Introducing trending categories like boba tea and botanical fruit refreshers to capture off-peak daypart traffic.
Ingredient Quality: Utilizing globally sourced ingredients, real-fruit purees, and natural sweeteners that resonate with health-conscious diners.
Customization at Scale: Allowing guests to personalize sweetness levels and flavor combinations without slowing down ticket times.
“Botrista’s mission is clear: to empower foodservice leaders through a comprehensive, scalable beverage platform that is designed to keep up with consumer cravings—delivering trendy options efficiently and without added kitchen complexity.”
— Jocelyn Rodgers, Director of Brand Partnerships
Behind the Scenes: Personal Passions & Favorite Botrista Drinks
Jocelyn’s passion for beverage innovation stems from a deep appreciation for hospitality, brand building, and trend forecasting. Whether presenting on beverage innovation at industry events like the Fast Casual Executive Summit or collaborating with operator teams in the field, she remains focused on helping brands deliver memorable guest experiences.
When asked about her go-to craft drinks:
Signature Favorite: Berry Boba Refresher — A vibrant, fruit-forward tea base paired with chewy popping boba that balances tart fruit notes with interactive texture.
Daily Pick-Me-Up: Iced Matcha Latte with Cold Foam — A rich, antioxidant-packed green tea latte topped with smooth cold foam for a balanced afternoon pick-me-up.
About Botrista
Botrista provides automated beverage solutions that allow foodservice operators to increase average check size and beverage attachment through high-quality craft drinks.
Operating across restaurants, convenience stores, higher education campuses, hospitals, and virtual kitchens, Botrista’s cloud-connected BotristaPro system pairs algorithmic dispensing with world-class ingredients to deliver barista-quality beverages in seconds.
Headquartered in San Francisco, Botrista serves partners across North America and select international markets.
To learn more, visit botrista.com.
