Spotlight on Chad: Manager of Regional Beverage Sales
Implementing craft beverage solutions for restaurants requires a blend of industry expertise, human connection, and reliable technology.
Chad Billy, Botrista’s Manager of Regional Beverage Sales and September MVP, leverages nearly a decade of food, hospitality, and tech experience to help operators introduce high-margin craft drink programs seamlessly.
Driving growth in foodservice takes more than just great products—it requires authentic partnerships. At Botrista, Chad Billy leads the charge in expanding regional sales, bringing craft beverages like boba milk tea, fruit refreshers, and functional energy drinks to restaurants, universities, and venue operators across North America.
Chad’s primary mission is helping operators understand how automated beverage platforms enhance their menu offerings, improve profit margins, and deliver exceptional guest experiences without adding kitchen labor.
From Hospitality & Counseling to Beverage Tech Leadership
Chad’s path to becoming a sales leader is grounded in diverse hands-on experience across food service, mental health counseling, and restaurant tech:
Foundational Hospitality:
Human-Centric Approach:
Restaurant Tech Expertise:
“The most crucial skill I bring to the table is my ability to connect with people. My background in counseling helps me build real trust, ensuring clients feel confident when adopting new craft beverage solutions for their operations.”
— Chad Billy, Manager of Regional Beverage Sales
Driving Growth: How Craft Beverage Programs Solve Operator Pain Points
Transitioning to automated craft beverage programs allows operators to address shifting consumer demands while protecting operational efficiency. Chad works closely with prospective partners to demonstrate how plug-and-play drink stations overcome traditional menu expansion barriers.
Behind the Scenes: Chad’s Favorite Botrista Drinks
When he isn’t helping restaurant partners scale their beverage sales, Chad enjoys sampling Botrista’s curated flavor lineup:
Indulgent Pick:
Daily Go-To:
About Botrista
Botrista provides automated beverage solutions that allow foodservice operators to increase average check size and beverage attachment through high-quality craft drinks.
Operating across restaurants, convenience stores, higher education campuses, hospitals, and virtual kitchens, Botrista’s cloud-connected BotristaPro system pairs algorithmic dispensing with world-class ingredients to deliver barista-quality beverages in seconds.
Headquartered in San Francisco, Botrista serves partners across North America and select international markets.
To learn more, visit botrista.com.
