This Summer is Going to Look a Little Different…

This Summer is Going to Look a Little Different…

Mocktails are here.

According to industry reports, the demand for non-alcoholic beverages has been steadily increasing in recent years (over 9% in the last year alone!) driven by health-conscious consumers and the rise of mindful drinking trends. Mocktails, with their refreshing taste and Instagram-worthy presentation, are well-positioned to meet this demand and appeal to a wide range of customers.

As temperatures rise and patrons seek refreshing options, it’s time for restaurant operators, managers, and franchise owners to consider this vital addition to their drink menus. These non-alcoholic beverages are not just a passing fad; they represent a significant opportunity to enhance your offerings, cater to a broader audience, and drive profitability.

  1. Growing Demand for Mocktails: 

According to recent industry reports, the demand for non-alcoholic beverages has been steadily increasing, with a noticeable surge during the summer season. By 2026, the no-lo alcohol movement, currently valued at $11 billion per year – is expected to increase by another third. Customers are actively seeking healthier, alcohol-free alternatives that still deliver on taste and creativity. 47% of consumers say they look for health (both physical and mental) options when dining out.

  1. Expanding Customer Base: 

By incorporating mocktails into your menu, you can attract a more diverse customer base. Whether it’s designated drivers, individuals who prefer not to consume alcohol, or families looking for inclusive dining experiences, offering mocktails ensures that everyone finds something appealing. 

  1. Mocktails Promote Health and Wellness Trends: 

The rise of health-conscious consumers has spurred a shift towards beverages that align with their wellness goals. Mocktails, often crafted with fresh fruits, herbs, and innovative flavor combinations, cater perfectly to this trend. They provide a guilt-free indulgence without compromising on taste or quality.

  1. Profitability and Margins: 

Contrary to popular belief, mocktails offer excellent profit margins. With lower ingredient costs compared to alcoholic beverages and the potential to price them competitively, they can contribute significantly to your bottom line. Additionally, promoting mocktails can increase overall beverage sales, driving revenue further.

  1. Customization and Creativity: 

One of the most appealing aspects of mocktails is their versatility. Restaurants can experiment with various ingredients, presentation styles, and flavor profiles to create signature mocktails that set them apart from the competition. This creativity not only enhances the dining experience but also encourages repeat visits as customers eagerly explore new offerings.

  1. The Solution for it All

Botrista has been the answer for many restaurant owners looking to expand into the $11 billion market of the no-lo movement. By offering versatility, customizable recipes that adapt to consumer trends & demand, plus a global network of quality ingredients – Botrista is enabling restaurants to take advantage of this new type of consumer.

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