Employee Spotlight: Marketing Manager Alexia Russell

Meet Botrista’s November MVP Alexia Russell, Marketing Manager! Alexia demonstrates a cohesive blend between creativity and strategy, aiming to elevate Botrista to new heights. Her dedication, paired with the ability to foster collaboration within multiple departments makes her a valuable asset to Botrista. We are so lucky to have you, Alexia!

Employee Spotlight: Marketing Manager Alexia Russell

Alexia’s contributions to Botrista aren’t limited to just marketing, as she also provides value to our partners. “I wear a couple different hats within my role at Botrista. Not only is my role focused on expanding our native and unique content, but I also get to work with alot of our partners first-hand”. Alexia fosters meaningful connections with our partners and contributes to the successful Drinkbot launches across the country. Team Botrista acts as a white glove service ensuring smooth partner launches from start to finish. Our location owners train store management and staff first-hand, place custom marketing materials in store, and help to promote and sample the new drink menu to customers.

Alexia is a recent graduate of Grand Valley State University, with a B.S. in Advertising and Public Relations. “From a young age, I had a strong passion for creativity in any capacity. Having the opportunity to use my creativity full-time is a dream come true”!

“I believe that there is always something new to learn in marketing, it’s always evolving”. Alexia likes to stay ahead of the curve by immersing herself into social media and marketing trends, but also learning from leadership. “Marketing is in no way linear, there’s always something new to learn and new skills to pick up on. I love getting insight from the Botrista leadership team. Being able to collaborate with such intelligent and skilled individuals is my favorite way to expand my knowledge”!

Alexia’s favorite way to unwind after work is listening to music. “I take pride in my Apple Music playlists. Music is a big part of my life, whether I want to relax or hype myself up for a workout session. You can find most of my music to be either house or r&b genres”! In her free time, you can find Alexia at the gym. “Weightlifting is my favorite way to spend my time. It challenges me to become stronger physically, of course. I also appreciate how I have been able to challenge myself mentally on my fitness journey”.

A quote that Alexia lives by is “we’re not here for a long time, we’re here for a good time”. “Growing up, my dad always said this quote to my siblings and I. When I was young, I just thought it was silly. Now, I really try to live by this. This quote often reminds me that I should do things I love, take risks, and find happiness in the little things”!

Alexia’s favorite Botrista drink is the Mango Lemonade! “Bonus points for adding boba. It’s the best combination”!🧋