OUR MISSION
At Botrista, our mission is to help restaurants become more profitable by enabling them to serve trending beverages without added complexity.
We provide a beverage automation platform that allows operators to offer an ever-changing selection of premium, made-to-order drinks from over 2,000 recipes across 15+ categories—ready in under 20 seconds at the touch of a button.
From bubble tea and iced coffee creations to tropical smoothies, blended lemonades, and seasonal specialties, Botrista helps restaurants meet evolving consumer demand with ease.
As a full craft beverage automation platform, we combine innovation with natural flavors to deliver a long-term solution for beverage programs.
Our goal is to help partners expand their drink offerings, increase profitability, improve operational efficiency, and enhance the guest experience—all while staying ahead of beverage trends.
OUR VISION
We envision a world where Botrista’s 360-degree beverage platform becomes a core part of every dining establishment, transforming beverage experiences while helping businesses grow.
Our ongoing research and development focuses on expanding flavor offerings with high-quality ingredients from around the world, while continuously improving our beverage automation technology.
We aim to push the boundaries of what automated drink systems can achieve by making it easier for operators to serve a wide variety of trending beverages at scale.
By supporting the evolving needs of modern consumers, we are building the foundation for a better, more innovative beverage experience across the foodservice industry.
Our Journey
Founded, built, growing.
Botrista was founded in 2017 by former Tesla engineer Sean Hsu. The company was created to help foodservice operators serve profitable, trending beverages without added operational complexity.
Built from firsthand experience with the challenges of the restaurant industry, Botrista was designed to solve issues such as long wait times, overworked staff, and limited beverage variety.
The result is a 360-degree beverage automation platform that enables operators to offer thousands of customizable drinks at the touch of a button.
Using AI-driven insights and data-based decision-making, the Botrista team helps curate beverage menus tailored to specific demographics, cuisines, and flavor profiles.
What began as a simple idea—delivering drinks out of the back of Hsu’s car—has grown into a national movement reshaping modern beverage programs and dining experiences.
Today, Botrista continues to expand its global presence, helping partners elevate their beverage offerings with scalable automation technology.
With 5x growth since 2022, and a growing team of specialists and innovators, the company is advancing the future of the better-for-you beverage movement—meeting evolving consumer demand where it grows.
Meet Our Team

Sean Hsu

Dr. Momo Wu

Kenny Klein

Jason Valentine

Nolan Schachter

Hector Pascal

Liz Bosone

Caroline Trautmann

Briana Jurado

Kim Lopdrup

Tony Tan Caktiong

Ken Pelowski

James Lin

Perry Miele

Liz Meyerdirk

Carl Hagerling

Jollibee Foods Corporation

Sony

Middleby Corporation

Rich Products Corporation

Purestone Capital Group

Hat-Trick Capital

Uni-President Enterprises Corporation

Lee Kum Kee Group

Dunamu & Partners

Pinnacle Ventures
Join Our Team
We’re always growing, and we’d love for you to join us in building the future of beverage automation and innovative drink experiences.
Explore our open roles and see how your ideas can help shape the next generation of the foodservice and beverage industry.



















