our story

OUR MISSION

At Botrista, our mission is to help restaurants become more profitable by enabling them to serve trending beverages without added complexity.

We provide a beverage automation platform that allows operators to offer an ever-changing selection of premium, made-to-order drinks from over 2,000 recipes across 15+ categories—ready in under 20 seconds at the touch of a button.

From bubble tea and iced coffee creations to tropical smoothies, blended lemonades, and seasonal specialties, Botrista helps restaurants meet evolving consumer demand with ease.

As a full craft beverage automation platform, we combine innovation with natural flavors to deliver a long-term solution for beverage programs.

Our goal is to help partners expand their drink offerings, increase profitability, improve operational efficiency, and enhance the guest experience—all while staying ahead of beverage trends.

our story
our story
our story
our story
our story
our story

OUR VISION

We envision a world where Botrista’s 360-degree beverage platform becomes a core part of every dining establishment, transforming beverage experiences while helping businesses grow.

Our ongoing research and development focuses on expanding flavor offerings with high-quality ingredients from around the world, while continuously improving our beverage automation technology.

We aim to push the boundaries of what automated drink systems can achieve by making it easier for operators to serve a wide variety of trending beverages at scale.

By supporting the evolving needs of modern consumers, we are building the foundation for a better, more innovative beverage experience across the foodservice industry.

our story
our story
our story

Our Journey

Founded, built, growing.

Botrista was founded in 2017 by former Tesla engineer Sean Hsu. The company was created to help foodservice operators serve profitable, trending beverages without added operational complexity.

Built from firsthand experience with the challenges of the restaurant industry, Botrista was designed to solve issues such as long wait times, overworked staff, and limited beverage variety.

The result is a 360-degree beverage automation platform that enables operators to offer thousands of customizable drinks at the touch of a button.

Using AI-driven insights and data-based decision-making, the Botrista team helps curate beverage menus tailored to specific demographics, cuisines, and flavor profiles.

What began as a simple idea—delivering drinks out of the back of Hsu’s car—has grown into a national movement reshaping modern beverage programs and dining experiences.

Today, Botrista continues to expand its global presence, helping partners elevate their beverage offerings with scalable automation technology.

With 5x growth since 2022, and a growing team of specialists and innovators, the company is advancing the future of the better-for-you beverage movement—meeting evolving consumer demand where it grows.

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Meet Our Team

Sean Hsu

Sean Hsu

Chief Executive Officer and Co-Founder
Dr. Momo Wu

Dr. Momo Wu

Chief Strategy Officer & Co-Founder
Kenny Klein

Kenny Klein

Chief Revenue Officer
Jason Valentine

Jason Valentine

Chief Business Officer
Nolan Schachter

Nolan Schachter

SVP of National Sales
Hector Pascal

Hector Pascal

SVP of Operations
Liz Bosone

Liz Bosone

VP of Customer Success
Caroline Trautmann

Caroline Trautmann

Chief of Staff
Briana Jurado

Briana Jurado

VP of Beverage Programs
Kim Lopdrup

Kim Lopdrup

Retired CEO of Red Lobster
Tony Tan Caktiong

Tony Tan Caktiong

Founder & Chairman of Jollibee Foods Corp
Ken Pelowski

Ken Pelowski

Founder of Pinnacle Ventures
James Lin

James Lin

Managing Partner at Purestone & Silks
Perry Miele

Perry Miele

Former CEO of Nestlé Professional
Liz Meyerdirk

Liz Meyerdirk

Co-Founder of Uber Eats
Carl Hagerling

Carl Hagerling

Former Lead Design of Tesla
Jollibee Foods Corporation

Jollibee Foods Corporation

Sony

Sony

Middleby Corporation

Middleby Corporation

Rich Products Corporation

Rich Products Corporation

Purestone Capital Group

Purestone Capital Group

Hat-Trick Capital

Hat-Trick Capital

Uni-President Enterprises Corporation

Uni-President Enterprises Corporation

Lee Kum Kee Group

Lee Kum Kee Group

Dunamu & Partners

Dunamu & Partners

Pinnacle Ventures

Pinnacle Ventures

Join Our Team

We’re always growing, and we’d love for you to join us in building the future of beverage automation and innovative drink experiences.

Explore our open roles and see how your ideas can help shape the next generation of the foodservice and beverage industry.

Join our team